Gruenental, a pharmaceutical company based in Germany, expanded offices to the US. They wanted to develop the US market by implementing a corporate website, US internet to support their staff, obtain press coverage, patriciate in national trade shows, meetings and conferences.

The solution:

 

• Developed US corporate website, www.grunenthal.com, from initial consultation through successful launch, including design, writing and editing material, architecture and navigation principles.

• Implemented US intranet to fit the needs and guidelines by creating site structure/hierarchy, content and then implemented the site utilizing a CMS.

• Planned, developed and executed comprehensive national trade shows, meetings and conferences including relationships with conference media partners, and media coverage.

• Worked with communications, branding team and public relations firm on overall business strategy.

• Implemented in-house press kits, wrote press releases, marketing, promotional, sales materials for the company’s new pharmaceutical technology INTAC®.