Gruenental, a pharmaceutical company based in Germany, expanded offices to the US. They wanted to develop the US market by implementing a corporate website, US internet to support their staff, obtain press coverage, patriciate in national trade shows, meetings and conferences.
Developed US corporate website, www.grunenthal.com, from initial consultation through successful launch, including design, writing and editing material, architecture and navigation principles.
Implemented US intranet to fit the needs and guidelines by creating site structure/hierarchy, content and then implemented the site utilizing a CMS.
Planned, developed and executed comprehensive national trade shows, meetings and conferences including relationships with conference media partners, and media coverage.
Worked with communications, branding team and public relations firm on overall business strategy.
Implemented in-house press kits, wrote press releases, marketing, promotional, sales materials for the company’s new pharmaceutical technology INTAC®.
Website Design and Implementation
Marketing Material Development and Design
Press Release Writing and Outreach